Take a Peek
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PROFESSIONAL EXPERIENCE
Content Marketing Specialist
Catania Oils
Nov 2023-Present
Led content strategy and creation (blogs, web pages, infographics), optimizing for SEO and social media, contributing to a 159% increase in impressions.
Managed content calendars, freelancers, and cross-functional collaboration, ensuring on-brand, timely content delivery.
Developed paid social campaigns that increased ad revenue by 253% and purchases by 1100%, while reducing CPA by 86%.
Spearheaded integrated marketing plans (social, email, video), resulting in a 205% boost in ROAS and expanded audience reach.
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Marketing and Family Engagement Coordinator
Communities United, Inc.
Sept 2022-Aug 2023
Engaged stakeholders, donors, and community members to provide over $20,000 worth of donations over a year-long period.
Conducted market research, utilized data analytics, and monitored KPIs, resulting in a 616% surge in social reach and a 94% rise in page visits.
Coordinated and participated in community-based events, driving recruitment, fundraising, and family engagement.
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Marketing and Outreach Coordinator
The HeartWell Institute (Temporary Contract)
Feb 2022-July 2022
Developed and executed a comprehensive marketing plan, fueling a 100% increase in paid social media campaigns, a 14% rise in Instagram engagement, and a 94% growth in website visitors within 90 days
Identified and cultivated business development opportunities with community partners and potential healthcare collaborators, contributing to strategic expansion and sales
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Marketing Project Consultant
Visions Internships
Dec 2020- April 2021
Led the successful implementation of a multi-channel marketing campaign, resulting in a 340% increase in customer engagement and a 20% increase in sales over three months.
Delivered new social media, web content, and brand guidelines by developing marketing project goals, a project scope, and deliverables in under two months.
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Volunteer Community Moderator
“The Coven” Discord Group
Aug 2022- Current
Engaged community members through interactive methods, fostering a positive and thriving community environment.
Led successful event planning, reported on community turnout, and amplified campaigns through major social platforms.
Proactively resolved conflicts with clear, friendly communication, maintaining a harmonious community atmosphere.